Setup Guide
Tailkey shows which content touchpoints create intent, assist conversion, and cause drop-off — across every visitor journey.
On this page
Setup guide
From sign-up to your first insight
Six steps to go from creating your account to seeing your highest-converting paths.
Create your account
Enter your first name, last name, and a password to start your Tailkey workspace.
Create your first project
Name your project, add its URL, and choose the type of site you're running, like e-commerce.
Connect Google BigQuery
Connect your project directly to Google BigQuery using your Project ID and Dataset ID, or upload your service account file instead. Once it's connected, you'll choose your conversion goal from the imported data.
Open Google BigQuery
Choose your conversion goal
Choose the page or event that defines conversion for this project, like /checkout. Tailkey uses this as the end point of its attribution model, and you can search for events you already track in Google Analytics.
Open Google Analytics
Explore your dashboard
Once your goal is set, Tailkey builds your attribution model automatically. Check Top Converting Paths, Block View, traffic and entry reports, and the exit report to see where conversions come from and where they're lost.
Build audience segments
Define audience segments to compare how the attribution model performs across different user groups. Add a condition, like sessions greater than one, then save it as a draft or activate it right away. Segments apply across all attribution views and reports.
